Product Designer
Services
End-to-end product design
Leadership and Management
User experience design
Product strategy
Framer development
Design System
Tools
Figma
Framer
Jira
Slack
ChatGPT
Confluence
Experience
July 2024 - Now
PT Zanbio Inovasi Indonesia / Zanbio
Founding Product Designer
Designed Zanbio from the ground up with 800+ Figma screens, complete design system, flows, and components across multiple modules (Invoice, CRM, Payments, Tax). Improved invoice processing speed through bulk upload and OCR-integrated invoice input. Created feature branches and user journeys for both free and paid user segmentation.
April 2024 - September 2025
PT Zanbio Solusi Indonesia / Qwiik
Product Designer
Lifted platform engagement and improved user retention by designing an intuitive experience. Accelerated design-to-development handoff by implementing a design system. Lead and coaching Designers at Qwiik in parallel, focusing on feedback quality and design thinking growth.
January 2023 – April 2024
CIN / Notes
Product Design Manager
Led, assembled, and guided a team of UX/UI Designers through the inception, development, and mentorship of five distinct products, ranging from a Healthcare SaaS product to accounting and mobile apps. Spearheaded the creation of a cohesive design vision, collaborating closely with Product, Business, and Engineering teams to iterate rapidly and deliver to a wide user base. Successfully transitioned healthcare medical records to a digital format.
July 2022 - December 2023
CIN / Notes
UX Designer
Advocated for a user-centric approach to product design and development, enhancing the emphasis on usability and customer experience across various user roles within the healthcare facility. Formulated and crafted the web application and user experience across departments, spearheading the establishment of a design system to ensure consistent and enhanced service experiences, alongside launching usability testing to foster a more user-centric approach.
April 2022 - July 2022
Agile Technica
UI/UX Designer
Collaborating on client projects to develop intuitive, user-centric designs for digital products and services. This involves conducting thorough user research to comprehend both client requirements and the needs of end-users who will engage with the project. Leveraging this insight, meticulously craft experiences and interfaces to ensure optimal usability and satisfaction.
May 2021 - June 2022
Freelance
UI/UX Designer
Collaborated with 3 early-stage startups to define MVP scope, run prototype tests with target users, and design responsive UIs optimized for conversion. On a B2B procurement SaaS, increased sign-up-to-demo conversion by streamlining homepage CTA, refining onboarding, and clarifying value props.
August 2020 - February 2022
PT Pratama Abadi Industri (NIKE Manufacturer)
Project Manager
Managed 50 projects for four NIKE footwear models, achieving a 93% on-time delivery rate while maintaining high quality standards.
Education
2019
Bachelor's Degree in Industrial Engineering
Gunadarma University
2021
Certification in User Experience (UX) and User Interface Design
Binar Academy
Conducted comprehensive user research, identifying critical pain points and areas primed for enhancement. Created detailed wireframes and prototypes to guide the development team in crafting top-tier applications.